The A museum (Architecture Museum)
Problem:
Need to see both "Modern" and "Architectural" attributes in the logo system and identity system.
Need unique modular typeface that can translate in modular signage system.
Motion identity must respect 3D aspect of architecture.
Use monochrome color palettes but ensure brand differentiation from other modern museums.
Solution:
Use visual elements like: Gridded layout, Extruded shapes, and 3 dimensional presentation.
Design modular typeface based on a single cube and extend the cube system to signages.
Create structural, smooth, and 3 dimensional motion identity.
Experiment with Extrusion and no lighting source to create a strong modern and minimal visual that is not boring or generic.
Project Description +