Unitree
Project Description +
Unitree is a robotics company that aims to explore the solar system.
Problem:
Previous identity doesn't match a robotic company.
Visual assets (3D robot renders) are chaotic and aggressive for B2C market.
Website copies Dji (Drone company) No brand differentiation in visual language.
Typeface is inconsistent, too generic and not "Robotic".
Singular identity won't satisfy B2C, B2B, and B2G markets at once. B2C wants to see friendly robots, B2B wants to see efficiency, and B2G wants to see reliability.
Identity System & Logo system are too generic and underdeveloped.
Solution:
Introduce fixed visual elements that conveys "Technical", "Modern", and "Innovative".
Use Blender to rearrange 3D model postures and curate minimal environment.
Redesign the entire website based on robotics identity. Research on all robotics company and find unique accent color and visual element that differentiate the brand.
Modify OCR-A and create OCR-U for a more robotic visual effect .
Use three different accent color to represent B2C, B2B, and B2G Markets.
Use solar system as the logo since universe is in both Unitree's name and mission statement. Since it's a innovative company, the logo system is innovative too in its real-time dynamic concept. Create a generative tool for this complex logo system. Create a functional Ai voice helper visualization to expand brand's application.
This is my attempt to design the next-generation logo system (Real-time dynamic logo).
This logo changes as the company progresses. As Unitree's robot land on moon, the symbol of moon in the logo will lit up. As the robot land on Mars, Mars symbol in logo will lit up…..
This Ai voice helper is made through Touchdesigner and is connected to Chatgpt 4o API with Eleven Labs custom voice API. It does basically everything Chatgpt Ai voice helper does.
EIGO
Branding + Design
Books & Zines
Explorations
Film & Photography